In a year marked by one of the most significant product transitions in the brand’s history, Isuzu Trucks’ top-performing dealers have once again shown what it takes to stay ahead.

The 2025 Isuzu Dealer Excellence Awards recognise a select group of dealerships and individuals who achieved standout results across sales, customer experience, parts, service, training and overall business performance during a challenging 12-month period.

With the nationwide rollout of Isuzu’s all-new MY25 range — spanning more than 200 model variants — the scale of change across the network has been substantial.

Despite shifting market conditions and changing customer expectations, leading dealers have demonstrated resilience, flexibility and a strong commitment to their local communities.

Isuzu's dealer network has shown unwavering commitment to their local markets.

The winners

Recognising performance across three operational tiers, Isuzu’s 2025 individual Excellence Award recipients are represented by their respective Dealer Principals…

Tier 1
Adrian Harding – Westar Truck Centre (Victoria)
Cameron Bertalli – Patterson Cheney Trucks (Victoria)
Robert Pearce – Major Motors (Western Australia)
Andrew Purvis – Gold Coast Isuzu (Queensland)

Tier 2
Bruce Davey – Webster Trucks (Tasmania)
Ian Deacon – Ballarat Isuzu (Victoria)
Darren Sprigg – South West Isuzu (Western Australia)

Tier 3
Rodney Cusack – Fraser Coast Isuzu (Queensland)
James Gildea – Canberra Isuzu (Australian Capital Territory)

These high-performing dealers have not only delivered strong sales outcomes but have also maintained high standards in customer engagement and operations while preparing for a new generation of Isuzu trucks.

Pick of the bunch

Isuzu Australia Limited (IAL) Director and COO, Andrew Harbison, said the 2025 winners reflect the strength of the national dealer network.

“Periods of softer demand test any business, but they also highlight those who are prepared to adapt, invest and lead,” said Mr Harbison.

“The introduction and roll-out of our all-new MY25 range has required an enormous effort across training, systems, customer communication and operational readiness.

“These award recipients have embraced that challenge. They have supported their customers through change, upskilled their teams and continued to deliver the dependable service experience that Australians associate with the Isuzu brand.

“That perseverance and adaptability are exactly what the Dealer Excellence Awards are designed to recognise.”

Supporting customers through change.

A culture of excellence

The Isuzu Dealer Excellence Program is more than just an incentive — it’s a framework designed to drive continuous improvement across dealership operations.

Measured against detailed criteria including sales performance, parts and service growth, customer satisfaction, staff development, compliance and business management, the program encourages a balance between volume and quality.

“The theory behind the Excellence Program is simple,” Mr Harbison explained.

“We want to reward dealerships that build sustainable businesses. That means delivering results while investing in people, processes and long-term customer relationships.

“It fosters healthy competition within the network, but more importantly it reinforces a shared standard. Our customers should receive the same high-quality experience whether they are in Melbourne or Mapoon.”

The ‘face’ of Isuzu

As Isuzu enters a new product era with the MY25 range, the dealer network remains central to its ongoing success.

“The roll-out of more than 200 new model variants is a once-in-a-generation transition,” Mr Harbison said.

“Our dealers are the face of Isuzu in their communities. Their ability to adapt, remain customer-focused and perform strongly in challenging conditions gives us great confidence for the year ahead.”

While only a select group receive formal recognition, IAL acknowledged the wider network’s role in maintaining Isuzu’s leading position in the Australian truck market.

In a year of transformation, the 2025 Excellence Award winners have shown that resilience, preparation and a commitment to customers remain the hallmarks of success.


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