Fresh from the successful debut of its MY25 model line-up at the Brisbane Truck Show, Isuzu Australia Limited (IAL) has embarked on its most ambitious national training initiative to date — designed to ensure dealer teams deliver the exceptional standard Australian truck buyers expect.

Led by IAL National Sales Training Manager Tim Richardson, Isuzu is rolling out a mix of hands-on product training events, in-dealership programs, and real-world driving experiences at key venues around the country.

The MY25 series represents Isuzu’s first full model overhaul since 2008 and brings sweeping advancements — from a re-engineered platform and updated drivetrains to state-of-the-art safety and emissions technologies.

Hands-on experience is driving engagement
More than just ticking boxes

Training sessions involve staff across all dealership departments — from sales and service to parts and customer support — spanning over 70 Isuzu locations nationwide.

“Everyone at Isuzu is very excited about the new range, but the trucks don’t sell themselves,” said Mr Richardson.

“The details of the changes are just the beginning, with a philosophy around new initiatives and benefits exceeding ADRs (Australian Design Rules) setting a new standard with these new trucks.

“The needs of customers are also evolving. Yes, they want to know if the truck can do the job, but there are also a range of questions around safety, the environment, parts, servicing, and total cost of ownership equations.

“The training ensures that everyone has sound product knowledge but also breaks into specialty areas within dealerships, because all these people are Isuzu Trucks advocates.”

Immersive learning builds confidence
A full-sensory approach

Richardson emphasised that putting dealer teams and key customers behind the wheel was vital to the new line-up’s success.

“Isuzu and its dealers are not just selling a product; we're providing a solution to many wide and varied industries,” he said.

Driving sessions are currently underway at several controlled locations — including the iconic former GM Proving Ground at Lang Lang in Victoria — giving participants the chance to experience the trucks’ new features in real-time.

“The Isuzu dealer network comprises not only a wide range of metropolitan and regional dealers, but also services a diverse range of customers and applications. The training caters for customers in north Queensland and allows for the needs of what is required in Tasmania as well – it’s all about flexibility and adaptability.

“This is not just one model in one market segment, it’s an entire new line-up from light through to heavy-duty, including an all-new small city truck (the NKR).

“We want those who are selling the trucks to experience them firsthand and that is not just driving them but understanding the safety systems in action, in controlled conditions.

“It is this practical experience that can be shared with customers.”

Specialists focus for fleet customers
Training with traction

To further bolster its training strategy, IAL recently welcomed Patrick Ryan as Fleet Training Manager — a dedicated role engaging directly with fleet operators around Australia.

“Patrick’s role is unique as it aims to ensure fleet managers from a wide range of sectors understand the MY25 Isuzu models and ensure their operators are making the most of the many features on these vehicles,” Mr Richardson said.

“Patrick has many years of experience in the heavy vehicle sector and can work with operators large and small. Some of these operators might have 30-plus years behind the wheel through to drivers that have just joined the industry.

“Again, this is another example of Isuzu having all manner of customers absolutely front of mind.”

On the ground and online
Training for today and tomorrow

Beyond physical events, Isuzu’s training program also includes a suite of digital learning tools — from onboarding modules to ongoing product updates.

Regional Zone Managers play a key role, supporting dealerships with tailored, on-the-ground expertise.

“Isuzu’s approach, with dedicated field staff working directly with our dealerships, not only increases product knowledge but also industry knowledge. This is super important,” said Mr Richardson.

“The Isuzu Australia team gains critical knowledge from travelling the breadth of the network and shares that to the benefit of all dealers and of course our customers too.

“What it ultimately means is that we're not complacent. We're striving to set a new standard and continually lift the bar; this underlines why Isuzu has been the market leader since 1989.”


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